HTC has launched its mid-range Android phone, the HTC Salsa, in the Taiwan market in cooperation with Chunghwa Telecom (CHT). The device carries a suggested retail price of NT$12,900 (US$449) and is optimized to integrate with Facebook.
The number of Facebook users in Taiwan totals nine million, of which 6.3 million are active users who eventually will be the potential buyers for the Salsa, said Jack Tong, vice president of HTC Asia Pacific.
While maintaining a relatively high share in the local high-end smartphone sector, HTC also aims to boost its share in the mass market segment with the launch of the mid-range Salsa, said Tong, adding that the Salsa will also target students and feature phone users.
The Salsa is powered by an 800 MHz processor and is equipped with a 3.4-inch touchscreen, a built-in 5-megapixel camera, a gravity sensor, a digital compass and an ambient sensor.
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