Monday, June 27, 2011

Non-iPad tablet vendors likely to launch new Wintel-based models to compete with Apple in 2012

Intel and Microsoft are jointly touting a new Wintel-based platform for tablet PCs, raising hopes among non-iPad tablet PC vendors that they may be able to compete more effectively with Apple in the segment in 2012 with models other than ARM/Android-based products, according to industry sources.

Most non-iPad table PC vendors have been frustrated recently due to lower-than-expected performance of their tablet PCs built with ARM/Android. While attributing the slow sales to the instability of Android and the strong brand image that Apple enjoys, some vendors have also begun mulling new strategies to strengthen their competitiveness.

Knowing the demand from tablet PC vendors, Intel and Microsoft have recently revealed a roadmap for their Wintel platform to production partners, said the sources, noting that the new platform will come with a less than 5W low-power CPU from Intel paired with Microsoft's Windows 8 OS.

While Intel is also expected to lower prices for its new CPUs, tablet PC vendors also hope that the new Wintel platform will help them tackle the compatibility issues found between Android 3.0 and 3.1.

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