China-based Huawei Device, a subsidiary of Huawei Technologies, expects to ship 60 million handsets including 12 million smartphones in 2011, respectively double and quadruple the shipment volumes in 2010, according to the company's Taiwan sales agent.
Huawei Device has undertaken ODM production of handsets, wireless data cards and routers for mobile telecom carriers, including Vodafone, T-Mobile, Telefonica and Hutchison Telecom, for 5-6 years and began to offer handsets for sale under the won brand Ideos in 2010, the source indicated.
While still maintaining ODM production, Huawei hopes to see its own-brand business operation take off in 2011 and therefore will advertise its brand in China and UK markets initially in 2011 and then in US, Japan, India and Indonesia markets in 2012. Huawei will launch 8-10 new smartphone models in 2011, with 80% being of entry- to mid-levels, and aims to be among the world's five largest handset vendors in 2013.
In the Taiwan market, Huawei will launch 7-8 models of Android handsets and 1-2 tablet PC models in the second half of 2011. Through partnerships with local mobile telecom carriers Chunghwa Telecom, Far EasTone Telecommunications and Vibo Telecom, Huawei aims to sell 200,000 handsets, of which 70% are smartphones, for a market share of 3% in 2011.
Huawei develops all of own-brand handset models on its own and outsources most of production to Taiwan-based EMS provider Foxconn and Singapore-based Flextronics International.
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