Monday, June 27, 2011

Asustek may have difficulty achieving shipments target for 2011, says paper

Asustek Computer, which estimated to ship 20 million notebooks and netbooks combined in 2011, may have difficulty achieving its goal since the company only shipped about 8.5 million units in the first half. Since the notebook industry is expected to only have a shipment proportion of 45:55 for the first and second halves of 2011, Asustek has internally admitted that achieving a shipment growth of 35% in the second half, will be a difficult challenge, according to a Chinese-language Commercial Times report citing sources from Asustek.

Asustek believes that the challenges are mainly coming from the Europe's bond crisis, which is affecting market demand, and Asustek is paying close attention to fluctuations of the euro and the affects on demand in the third quarter, added the paper.

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