Wednesday, June 1, 2011

Anadem strengthen its arsenal with new AMD-based notebooks and tablet PCs

Taiwan-based white-box notebook vendor Anadem - unlike other notebook vendors that directly sell their products in the retail channel under their own brand - mainly cooperates with regional brand vendors worldwide to provide them with notebooks from first-tier notebook makers and assist them with customization of their products.

Anadem explained that it acts like a bridge between regional brand vendors and Taiwan first-tier notebook makers, and provides it regional brand vendor clients the assistance and services that first-tier notebook makers are unable to provide such customers.

In addition its services, such as product customization, Anadem's strong industry knowledge also helps it assist its clients in receiving the latest information and market trend information first hand, while its flexibility allows it to help clients quickly launch products in the market, based on those clients' needs.

Anadem's client are mostly located in the Asia Pacific region, Europe and Latin America. The company stated that its ability to adopt quality components and products from first-tier makers gives it a strong competitive advantage over other white-box makers to win regional orders in markets where there is a focus on price competition.

Anadem's major upstream notebook manufacturing partner is Taiwan-based Compal Electronics and the two have been cooperating for many years, while Anadem also cooperates with an international EMS provider for its all-in-one PC products.

At Computex 2011, for the notebook segment, Anadem is showcasing several notebook products featuring Intel's latest Huron River platform with panel sizes ranging from 13.3-inch to 15.6-inch, while the company is also showcasing two notebook models adopting AMD's Brazos platform at the show.

Anadem's PCM10 notebook, featuring AMD's C50 or E350 processor, A50M chipset and 13.3-inch panel, will be one of the major highlights at the company's booth. The company pointed out the graphics performance of AMD's APU will make the PCM10 highly popular with customers. Anadem is also preparing a 14-inch model, the PCW20 that features similar specifications.

In addition to the Huron River-based notebooks, Anadem is supplying several Intel Calpella-based notebooks for the entry-level market. For the second half of 2011, the company is set to launch a 14-inch notebook that adopts LG Electronics' latest ultra-thin Shuriken panel, which can significantly reduce the top bezel size and allow the 14-inch notebook to feature a size similar to 13-inch models. The model will also feature Intel's mainstream platform to enhance the system performance and realize the idea of ultra-thin notebook.

Anadem is ready to supply the 14-inch Shuriken panel-featured notebook as early as at the end of the third quarter or the beginning of the fourth quarter to be ready for the end of year holiday season. The company is also prepared to upgrade its existing notebook products to Intel's upcoming notebook platform for the second half of 2011.

As for one of the hottest products currently in the IT industry currently - the tablet PC - Anadem has prepared two models for the show, both equipped with Google's Android operating system.

The 7-inch A700 is equipped with Samsung Electronics' processor and features Google Android 2.3 for operation, while the 10-inch Q10 is equipped with Nvidia's Tegra 2 processor and has Google Android 3.0 installed. Anadem pointed out that the company is currently one of the few white-box vendors that has received official Android 3.0 licensing from Google and believes such an advantage will help the company be more competitive in the white-box tablet PC market.

Anadem pointed out that the company has been receiving inquiries from its clients about tablet PC products since last year. It will be ready to launch the 10-inch Q10 tablet PC in August and the company is already in negotiation with clients in Japan and Europe for orders.

Anadem also significantly improved its all-in-one PC product line since last year, filling in the gap in its product lineup with a full range of all-in-one PC sized from 18.5- to 23.6-inches. The company sees strong potential in markets such as Latin America and China, and it is aggressively pushing its all-in-one PC.

Anadem is showcasing all its latest products at its booth in TWTC Nangang Upper Exhibition Hall L1217, L1218, L1223, L1224.

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