Tuesday, July 5, 2011

PND demand growing in Asia, falling in Europe, North America

les volume of GPS PNDs (portable navigation devices) in the Europe market and that in the North American market in 2011 will decline by 10% and 30% respectively from 2010, but demand in the Asian market will grow considerably, according to industry sources in Taiwan.

The decreasing demand in Europe and North America is mainly due to replacement of GPS PNDs with smartphones, the sources explained. The global sales volume was estimated to drop from 45 million GPS PNDs in 2008 to 40 million units in 2010 and forecast to further slip to 35 million units in 2011, the sources pointed out.

The sales volume in the Asian market, although accounting for only over 10% of the global total, is on the rise, the sources indicated. In the China market particularly, there will be demand for 2.5-3.0 million GPS PNDs in 2011, the sources noted.

Unlike homogeneous markets in Europe and North America, markets in Asia are relatively unique and vary from one country to another, the sources pointed out.

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