Powered By Blogger

Tuesday, July 5, 2011

Pegatron receives orders for 15 million iPhone 5s from Apple

Taiwan-based notebook maker Pegatron Technology is estimated to have landed orders for 15 million iPhone 5s (iPhone 4S) from Apple and is set to start shipping in September of 2011, according to sources from upstream component makers. In response, Pegatron declined to comment about its cooperation with clients.

Due to its cooperation with Apple for iPhone 4, Pegatron, in 2010, significantly expanded its plants, human power and equipment aiming satisfy the orders for 10 million CDMA iPhone 4s; however, since the Apple's CDMA iPhone 4 sales were lower than expected in the first quarter of 2011, Pegatron shipped less than four million CDMA iPhone 4s, causing the company's utilization rate to drop to only 50% with its gross margin also drop to 1.8% in the quarter.

The sources pointed out that as the iPhone 5, which does not seem to have any major update from iPhone 4, is already set for shipment in September, they are already started supplying components to Pegatron with Pegatron's plants in Shanghai, China also recently started hiring for manpower.

In addition to the iPhone, Pegatron has also been aggressive striving for iPad or Macbook orders from Apple, but due to the products' existing makers are defending their orders, Pegatron currently still has not yet achieved any progress. However, under the consideration of separating risks, some market watchers believe Pegatron will have chance to land a small volume of iPad orders in 2012.

Losing notebook orders from its major client Asustek Computer, Pegatron is currently working aggressively to land notebook orders from Acer with market watchers estimated that Pegatron will be able to land orders for more than six million notebooks in the second half of 2012, up from the two million units, currently.

As for dropping PS3 shipments, Although Sony already released information about PS4, the sources is still conservative about the new gaming console's shipments as the gaming market has recently been impacted strongly by online devices such as tablet PCs

No comments:

Post a Comment