Saturday, July 23, 2011

China market: HTC launches social network smartphone with Sina

HTC has launched a customized version of its social network smartphone, the HTC Salsa, in the China market in cooperation with the local Internet company Sina, catering to users of Sina's Weibo microblogging services, according to the companies.

Given that the popularity of Weibo in China is much higher than that of Facebook, HTC has decided to cooperate with Sina to launch its social network smartphones so as to ramp up its penetration rate in the mid-range smartphone segment in China, commented industry sources.

The Weibo smartphone, the Weike (transliterated from Chinese), has a 3.4-inch HVGA touchsreen, 800MHz processor and a 5-megapixel camera, and also features a special button for easy access to Weibo.

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