Thursday, February 17, 2011

Google Offers ‘One Pass’ To Challenge Apple Subscription System

In a slap at Apple’s (AAPL) recently announced publisher subscription terms for its iPhone, iPad and iPod, Google (GOOG) today debuted a subscription payment system of its own, dubbed “One Pass,” that claims greater flexibility in the control publishers have over terms of subscriptions.

A Wall Street Journal article by Amir Efrati, Mary Lane, and Russell Adams goes through the various ways in which Google hopes to make the system more appealing than Apple’s, including taking just 10% cut of subscription revenue, rather than the third that Apple charges, and letting publishers hold onto more of the subscriber information.

Google shares today are down $1 at $623.22.

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